When people think of logistics, they often picture transportation, shipping, and goods in storage. At Protan, logistics is much more than just moving products — it’s about how we systematically manage the entire value chain to ensure quality and predictability for our customers.
“Logistics is a collaboration between many functions. Our goal is always the same: the right product, at the right time, in the right place, and at the right cost,” says Global Logistics Manager Magnus Strømme. He joined Protan in January 2025, bringing solid experience from the Norwegian Armed Forces and the Defence Logistics Organisation (FLO).
At Protan, we take a holistic approach to the value chain, where each link is evaluated based on the value it adds. Logistics is not just about transport — it’s a close collaboration between procurement, production planning, warehousing, transportation, and sales.
“Every process must add value. If a step doesn’t contribute to the customer or the organization, we need to assess how it can be improved or simplified. This is how we ensure quality throughout the chain,” Magnus explains.
Inventory management is a key part of logistics. The warehouse acts as a buffer that provides flexibility to meet customer needs while avoiding unnecessary capital tie-up.
“Credibility in the supply chain is crucial. When a customer asks if a product is available, both the salesperson and the customer should be able to trust the answer. This creates predictability and enables better project planning,” says Magnus.
For customers, quality is not just about the product itself — it’s about the entire delivery experience: receiving goods on time, in good condition, and being kept informed in case of any changes.
“Many customers plan carefully around equipment, personnel, and progress. That’s why it’s essential that we provide accurate information about delivery times and any changes, so they can adjust their plans accordingly,” he emphasizes.
Logistics involves far more than those who physically handle goods. Procurement, production planning, transport, warehousing, sales, and customer service all work closely together to ensure a stable and efficient supply chain.
“When all functions work together, we create the overall experience that gives customers confidence. This is a key part of delivering quality,” Magnus concludes.
