Our presence in the industry spans generations, and the way we work has evolved along with it. New regulations and standards continually emerge, pushing us in our various roles to think differently and adapt with confidence. In this series, we take the most persistent industry myths and break them wide open. No fluff, no guesswork — just clear, fact-based insights that reveal what truly matters.
In the studio are Protan CEO Thomas Mørch, Norner CEO Kjetil Larsen, and Protan R&D Director Lars Anisdahl. Together, they will dispel myths about plastic.
Join us on the journey!
This is just the beginning. Throughout the series, we’ll continue exploring common industry claims and misconceptions — separating perception from reality with clear, fact-based insights. New episodes will be released regularly, each tackling a new topic and bringing expert perspectives to the discussion.
Stay tuned as we uncover more myths and reveal the facts behind them.
Kjetil Larsen is the CEO of Norner and holds a PhD in polymer technology. He has more than 25 years of leadership and industry experience across the global polymer value chain, including roles within innovation, business development and materials technology.
Norner is an independent industrial research and technology center based in Porsgrunn, Norway, specializing in polymer and plastics innovation. The company works with industry partners worldwide to develop sustainable polymer solutions, advanced materials and circular solutions for plastics across sectors such as packaging, infrastructure, healthcare and energy.