In our first Mythbusters episode, we challenge the common misconception that PVC roofing membranes cannot withstand harsh climates. Through facts and real-world performance, we show how modern PVC membranes are engineered to resist both extreme cold and prolonged UV exposure—delivering reliable, long-term protection in demanding environments.
In this episode, we address the challenges surrounding chemicals, microplastics and nanoplastics — and the questions many people are asking. Why are plastics and chemicals often seen as a problem, and should we really be afraid of microplastics?
Thomas, Kjetil and Lars continue the discussion about plastic, the amount of plastic produced each year on a global level and the challenges we face today. What is the key to achieving success in the future and what does it take to bring about change?
In the studio are Protan CEO Thomas Mørch, Norner CEO Kjetil Larsen, and Protan R&D Director Lars Anisdahl. Together, they will dispel myths about plastic.
Join us on the journey!
This is just the beginning. Throughout the series, we’ll continue exploring common industry claims and misconceptions — separating perception from reality with clear, fact-based insights. New episodes will be released regularly, each tackling a new topic and bringing expert perspectives to the discussion.
Stay tuned as we uncover more myths and reveal the facts behind them.
Kjetil Larsen is the CEO of Norner and holds a PhD in polymer technology. He has more than 25 years of leadership and industry experience across the global polymer value chain, including roles within innovation, business development and materials technology.
Norner is an independent industrial research and technology center based in Porsgrunn, Norway, specializing in polymer and plastics innovation. The company works with industry partners worldwide to develop sustainable polymer solutions, advanced materials and circular solutions for plastics across sectors such as packaging, infrastructure, healthcare and energy.
